AlalaSims passed along the following link for me to share with the Brazilian fans.  The website NoNuba Games made an appearance at the Sao Paulo event, bringing back a few pictures and some insight of the actual event (translated to English):

From tiaras with green prisms, the fans were in the weight Saraiva Morumbi Shopping in São Paulo on Saturday (07/11). Fans of the franchise took part in various activities and disputed awards such as bags and gifts as “Do Not Disturb”, pens and key chains. For those wishing to make their pre-sale (the game will be released on November 20) won a cap cell (green, of course), as a gift from Electronic Arts.

few more photos after the link!