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The Sims 3: Diesel Stuff Coming July 10th!

GAMING AND FASHION COLLIDE AS EA ANNOUNCES THE SIMS 3 DIESEL STUFF PACK

World-renowned Gaming and Entertainment Phenomenon Partners with One of the Most Popular Lifestyle Brands in the World

SYDNEY, Australia, May 10, 2012 – Find the look that fits your Sim’s style and get ready for successful living! The Maxis Label of Electronic Arts Inc. (NASDAQ: EA) and Diesel today announced a collaboration between The Sims™ and the iconic apparel and lifestyle design company that will give players clothing and furniture from Diesel’s 2012 Spring/Summer collection, which is currently available in Diesel stores and online. In The Sims 3 Diesel Stuff Pack*, players will have access to Diesel and their younger lifestyle brand 55DSL’s apparel for men and women as well as Diesel’s home furnishings so anyone can recreate the hottest looks and decorate their Sims’ homes with the distinctive furniture that makes Diesel one of the most popular lifestyle brands in the world.

“We always look to create content in stuff packs for The Sims that give our players cool items that play into their inherent creativity and give them new tools to play with life,” said Jennifer Lane, Producer within The Sims Studio. “Diesel’s brand of rock-and-roll meets refined denim fashion style speaks to our fans’ love of clothing and home furnishings. What is particularly exciting is you can see the latest fashions in the Diesel stores, wear them in real life and bring them into the virtual world of The Sims to enrich your Sims’ lives and modernize their neighborhood.”

Dress to impress! The Sims 3 Diesel Stuff Pack includes over three dozen clothing items like dresses, jackets and the brand’s iconic denim collection that allows Sims to be who they want to be whether they are cool, chic, modern or casual. Complete the look at home and give the Sims a fabulous lifestyle with over a dozen objects including coffee tables, a bed and a sofa from Diesel home collection. Appealing to fans of Diesel and 55DSL clothing, many of the items found in-game are also available as real life items in Diesel stores and diesel.com. Launching later this winter, the pack will be available for purchase in stores worldwide and will also be available for purchase online through Origin.com.

The Sims 3 Diesel Stuff Pack is rated “M” and currently available for pre-order. Check out the official website at http://thesims.com/diesel. “Like” us on Facebook or follow us on Twitter®.

Press assets for The Sims 3 Diesel Stuff pack can be found at www.ea-anz-press.com

*Requires The Sims 3 for PC/Mac to play.

Official PR: The Sims 3 Katy Perry Sweet Treats

I just don’t even want to bother ranting anymore… Seriously, this franchise went down the crapper…

Katy Perry Sweetens Life for EA’s The SimsNew Game Collaboration Available This June – The Sims 3 Katy Perry’s Sweet Treats

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Electronic Arts Inc. (NASDAQ: EA) today announced that the next collaborative project between The Sims™ and Katy Perry will be available this June on PC/Mac. In The Sims™ 3 Katy Perry’s Sweet Treats*, players can sweeten up their Sims’ lives with Katy Perry-inspired, candylicious items that will enhance their game experience such as décor, furniture, objects and of course, fashions and hairstyles. Players will sink their sweet tooth into all new in-game goodies and turn the homes and neighborhoods of their Sims into a whimsical Candyfornia™, complete with cupcake-themed guitars, candy playground equipment and delicious cotton candy trees. Outfitting their Sims in an array of new clothing and hairstyles, players will make their Sims look good enough to eat! Three pre-built venues will help transform the world for the Sims characters with a game packed full of Katy Perry-inspired content.

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“I’m delighted to bring you more with The Sims 3 Sweet Treats,” said Perry. “I love some of the accessories so much that I am going to get some of them made in real life! It’s one of my small life goals to sit on a banana split couch.”

Additionally, players will rock out to a Simlish version of Katy Perry’s hit song, ‘Last Friday Night (T.G.I.F),’ which she recorded for The Sims 3 Katy Perry’s Sweet Treats. Simlish is the official language of The Sims.

Perry comments on singing the Simlish version of the track, saying, “‘Last Friday Night (T.G.I.F.)’ is a really fun song to sing along to in any language, so I thought why not in Simlish?”

ts3_katyperry_s_sweettreats_hangout ts3_katyperry_s_sweettreats_waterslide

In The Sims 3 Katy Perry’s Sweet Treats, players can indulge their Sims in an array of exciting and colorful items to turn their surroundings into vibrant candytopias. From banana split sofas to lavish fountains made of candy, and even a waffle cone picnic table, this game really captures Katy Perry’s spirit. New sugar-coated fashions and hairstyles really sweeten this game. The fashions are straight from Katy Perry’s red carpet appearances, music videos and concert performances, which have now been recreated for The Sims in a true to life way.

Even more delectable are the pre-built venues that are included. Players can take their Sims for a dip amidst the sweet surroundings of Patty’s Natural Baths, an all-new pool venue, complete with bubble gum pink lounge chairs and a licorice-themed slippy slide. They can stroll over to the Bonbon Lawn Park where they’ll find loads of fun-for-all-ages, candy playground equipment. Players can also take their Sims to the Cake Pleasure Dome, the town’s charming local hangout, where even more tasty sweet treats await.

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The Sims 3 Katy Perry’s Sweet Treats is rated “T” for Teen and currently available for pre-order. Check out the official website at www.thesims.com/katyperry, “Like” us on Facebook or follow us on Twitter®.

Press assets for The Sims 3 Katy Perry’s Sweet Treats can be found at www.info.ea.com.

*Requires The Sims 3 for PC/Mac to play.
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SimCity Press Release

Super Sweet!

The franchise that laid the foundations of the city building simulation genre is back, empowering players to create the world of their imagination! Electronic Arts Inc. (NASDAQ:EA) today announced that SimCity™ is breaking new ground in 2013. SimCity for PC, a brand new entry in the franchise is currently in development at Maxis Emeryville, and was revealed today during Game Changers @ GDC, a symposium that featured inspirational speeches from Academy Award-winning director Davis Guggenheim, Twitter co-founder Biz Stone, and charity: water CEO and founder Scott Harrison.

“We’d like to thank the millions of fans who have helped make SimCity synonymous with the city-building genre. This is a franchise that means the world to us at Maxis and we’re happy to be bringing it back home where we are reimagining it for an entirely new generation of players,” said Lucy Bradshaw, Senior Vice President of EA’s Maxis Label. “Using our proprietary GlassBox Engine, SimCity for PC will equip players with the tools to play the most sophisticated simulation of its kind. We are dedicated to making sure the experience – no matter the platform – has the fun, flavour and playability that has been intrinsic to the franchise since its birth.”

SimCity, slated for release in calendar year 2013 for PC, is a true rebirth of the franchise that brings the depth of simulation that has been the series hallmark for more than two decades and marries it with next generation accessibility and a robust multiplayer mode, giving players the power to change a world together. Fans can catch their first glimpse of the rebirth of SimCity by viewing the extended trailer at www.SimCity.com and can pre-order SimCity today on Origin™ to receive  SimCity Heroes &Villains content* featuring a battle between Maxis Man and his longtime nemesis Evil Dr. Vu.

For more than two decades, the king of city-building simulators has sworn in millions of virtual mayors from around the world. With its return in 2013, SimCity will engage an entirely new generation of PC gamers as they take charge of their own customised cities and build a world that co-exists alongside friends. For the first time in SimCity franchise history, players’ decisions will have long-lasting repercussions that will extend beyond their city limits. Together, players will address real global challenges such as climate change, the search for renewable resources and natural disasters.  It’s up to the players to decide whether to compete or collaborate to shape the world of tomorrow – for better or for worse.

Powered by the GlassBox Engine, Maxis’ proprietary engine, the simulation comes to life in a way never before possible. Everything you see in the world we sim – Sims in each city will have jobs or can lose them, buy homes, be prosperous or be an economic drain on the city. SimCity is the city builder in which every choice powers real change that affects the character of your city, the state of your region and fellow players within the entire SimCity world. Original fans and newcomers alike will relish the opportunity to build visually and functionally unique cities that take on the character of their choices. Combining fun, addictive gameplay elements with an interface that encourages anyone to jump in and begin playing, SimCity will usher forth a new era of city-building simulation as players work to change a world together.

With its first release in 1989, SimCity is the premier city-building franchise that has captivated more than 30 million players worldwide. Since then, several award-winning entries such as SimCity 2000™, SimCity 3000™ and SimCity 4 have been produced by the critically acclaimed Maxis studio. Players step into the role of a mayor as they break ground on the foundations of the next big city. The franchise gives players the means to create highly detailed recreations that are populated with real-world issues and real-world problems. With a powerful toolset at their fingertips, players have the ability to create uniquely specialized cities, everything from a bustling financial haven to an oil-guzzling industrial complex; SimCity compels players to create the world of their imagination.

SimCity for PC is in development at the world-renowned Maxis studio in Emeryville, California and has not yet been rated by the ESRB. To stay up-to-date on the latest regarding SimCity please visit www.SimCity.com.   To pre-order and secure the SimCity Heroes & Villains Pack please visit http://store.origin.com/SimCity.Press assets for SimCity are available at www.info.ea.com.

Showtime Press Release and Trailer

YO!

Stand out from the crowd and let your true performing talents shine! The Maxis label of Electronic Arts Inc. (NASDAQ:EA) today announced that The Sims™3 Showtime Expansion pack* is now available at retailers nationwide and for digital download on PC and Mac. The Sims 3 Showtime is the newest expansion pack to the wildly popular The Sims 3 and gives players a new outlet to play with life in the glamorous world of Starlight Shores. Also available today is the much anticipated The Sims 3 Showtime Katy Perry Collector’s Edition Expansion pack, featuring in-game Katy Perry-themed outfits, props and objects. Sims (characters unique to The Sims) will make their rise to fame in The Sims 3 Showtime as a singer, magician, acrobat or DJ, and build skills necessary to put on a showstopping performance. Honing talents, acquiring crowd approval and showcasing unique skills are just the beginning steps to becoming a mega-star. Sims will also need to navigate the town’s proprietors by auditioning to prove their talents are worthy of the stage. Successful auditions will lead to larger and grander performance venues, where Sims will showcase their skills and ultimately fulfill their fantasies of achieving superstardom.

The Sims is the world’s most popular life simulation game. It allows you to create and control just about every aspect of life,” says Scott Evans, General Manager of The Sims Studio. He continues, “With every game that we build in The Sims Studio, we want to empower players to explore, create, and share their own stories with the world. We believe that The Sims 3 Showtime truly evokes new ways to play with life.”

The Sims 3 Showtime offers more fun for everyone. New to the game is the option for players to fully customize their own performance stages. Fog machines, spotlights and confetti are just a few of the stage props available for players to enhance their Sims’ performance stages. New, extensive areas are ready to explore in the town of Starlight Shores, where players can watch their Sims succeed or epically fail as they transition from one venue to the next. Using new on-stage objects, players are able to further experiment within the performance careers to catapult their Sims to success or bestow the deadly grim reaper upon their fate.

For the first time ever, The Sims 3 introduces connected features into the game. Players will be given the option to log in and connect using their ‘My Page’ account information from www.TheSims3.com. By logging in, players will be able to view their player profile and wall, as well as access various other connected features such as messages to friends, friend requests and an all-new feature, SimPort. The innovative SimPort feature will now enable players to send their Sims on tour to one another’s games. SimPort makes storytelling and sharing experiences with friends simple and fun. The use of SimPort leads to greater rewards, including stamps, simoleans, lifetime happiness and exclusive in-game content.

The Sims 3 Showtime Expansion pack on PC/Mac has a MSRP of $39.99, is rated “T” for Teen and is available in stores and as a digital download nationwide and throughout Europe this week. In addition, The Sims 3 Showtime Katy Perry Collector’s Edition Expansion pack retails for $49.99 and includes special Katy Perry-themed in-game content and an exclusive poster. Also available is The Sims 3 Plus Showtime, which bundles The Sims 3 base game with The Sims 3 Showtime Expansion pack and retails for $49.99.

Trailer Source: SimTimes

Lunar Lakes Press Release

Today is the day for Lunar Lakes, and of course it’s press release as well.

Today, EA announces The Sims 3 Lunar Lakes is now available for digital download exclusively at The Sims 3 Store. Set on an intriguing new planet full of the eerie and unknown, The Sims 3 Lunar Lakes is one of the most unique and far-away worlds ever created for The Sims 3. Having settled on this foreign planet several generations ago after their spacecraft became disabled, Sims have been hard at work to establish a thriving society on Lunar Lakes. Now complete with fully functioning roads, schools, businesses and agriculture, Sims have settled into three areas of the world. The first location is a flat expanse of land called ‘spaceship plain’ built on the disabled spacecraft area.  The second area is a craterous colony where bohemian farmers live along the shores of freshwater lakes. The last locale is settled by a group of stragglers who inhabit the edge of society, pursuing their own creative dreams.

Players have the opportunity to explore the subterranean dwellings of Lunar Lakes and discover the mysteries that are waiting to be revealed on this planet. One of the prominent locations is the science lab, which has been built from the remnants of the crashed spacecraft. Many Sims work at the lab and have discovered a number of fascinating scientific findings about the planet. For one, the world is powered completely by alien crystals that are embedded into the planet’s rocks. Through excavation, Sims uncovered these crystals and the importance they bring to life in Lunar Lakes. Sims have also discovered the Tree of Prosperity – an exotic plant that bares fruit which give Sims bonus skills when eaten.

Thanks to Kieran for the tip!

Progressive teams up with The Sims Social for a new campaign

Yo know Flo, the Progressive spokeslady that stars in those commercials on tv that when you see them, you feel like throwing the nearest object into it?  No?  Perhaps it’s just me then.  Anyhow, this Thursday Progressive will be introduced into The Sims Social in their new campaign.  Yep, you’re now going to be dealing with insurance – in a video game!  How freakin’ exciting!  Cause it’s just so wonderful to deal with the insurance company in real life, now my Sims will get to have the same joys and wonders I do! /sarcasm

“Whats interesting about a game  like The Sims is we can put players  through experiences we’d like them to do for real in a virtual world. When they’re in the market for real, they’ll think of us first,” he says. “I like to believe absolutely that sims need car insurance.”

Originally, the designers wanted to integrate Progressive by having players use insurance to fix things in their houses, but chose to focus the campaign entirely on Flo, Progressive’s trademark saleswoman. Player’s will complete a few tasks for her, and in the process, think about Progressive. The ads featuring Flo do have a sort of manic upbeat quality to them, and so it actually feels like a good fit for the Sims.

The quests will reward players with an energy-boosting unicorn. This might not seem like a big deal, but apparently, Sims Social fans have been practically beating EA’s door down demanding unicorns. As usual, the internet provides.

If I’m not mistaken, I think TheBlackScorpion likes these commercials…so with that saying, Go with the Flo (I had to squeeze that lame joke in there somehow, lol).

Source:  Forbes

Master Suite Stuff Press Release

Just in time for Valentine’s Day, The Sims 3 Master Suite Stuff pack adds some sizzle to the game with the addition of luxurious bed and bath décor, sultry sleepwear and flirty hairstyles . The Sims 3 Master Suite Stuff pack for PC/Mac is now available in stores and as a digital download for PC at www.origin.com and participating retailers.

Spice up your Sims’ lives by upgrading bedroom furnishings with a romantic canopy bed, a 1940s-inspired chair and a lavish fireplace. Then move over to the bathroom and update its look with a beautiful vanity, sleek and stylish tub and lit candles to create a spa-worthy space. Vases, rose petals and new window treatments will add just the right finishing touches to complete an all-new master suite.

Your Sims will enjoy relaxing in their redesigned environments even more with new intimate apparel and sleepwear, perfect for a night with that special Sim. Complete your Sim’s overall look with casual yet modern hairstyles that will complement their new commitment to a lifestyle of relaxation.

Sims 3 Showtime – Katy Perry Edition Music Video

Holy crap! I just saw the mechanical bull that was removed from Pets during development!!!

Electronic Arts Inc. today announced the beginning of an extensive and exclusive creative collaboration between Katy Perry, one of today’s biggest superstars, and The Sims™, one of the most popular gaming series of all-time***. In collaboration with Perry, the world-renowned The Sims Studio plans to develop multiple games within The Sims franchise featuring special Katy Perry themed in-game content and virtual goods. The relationship kicks off with a special Collector’s Edition for The Sims3 Showtime, launching in March 2012. Katy Perry will also be featured in all-new advertising and marketing campaigns for the brand.

“Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims,” said Steve Schnur, Worldwide Executive of Music for EA. “Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit ‘Hot and Cold’ featured in The Sims2 series quickly became the most popular Simlish music video to date. We couldn’t be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise’s global fan base. No performer could better represent the humor and fun of The Sims brand.”

“I love how you’re able to play out different stories through your Sims characters – giving them different careers and watching them succeed,” said Perry. “It’s cool to see the Sims’ stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!”

Katy Perry became the first artist in history to spend 52 consecutive weeks in the top 10 of the Billboard Hot 100. Perry’s Teenage Dream produced five #1 hits, an accomplishment equal only to Michael Jackson’s Bad album and making her the only female artist in history to achieve this feat.

Katy Perry will work closely with The Sims Studio to create accessories, clothing, hairstyles, furniture and props in The Sims games that truly celebrate the imagination that she brings to her performances, music videos and life. Katy Perry will also be featured throughout The Sims television advertising campaigns, online communications and retail marketing around the world.

Available for pre-order** today, players can make their rise to fame in The Sims3 Showtime Katy Perry Collector’s Edition. This Collector’s Edition includes The Sims 3 Showtime Expansion pack, plus downloadable content including an Ultimate Stage bonus venue, iconic Katy Perry themed items, and an exclusive poster. This iconic content includes fashions, a guitar, a hairstyle and various Katy Perry themed stage props.

In The Sims 3 Showtime, the latest expansion pack to the critically-acclaimed The Sims 3, players can venture into a new world and play out a rags-to-riches story with their Sims as they become superstar singers, acrobats and magicians, or even moonlight as a DJ. Players can watch their Sims rise to fame – or go down in flames – as they perform on stage in front of cheering crowds in all new venues. On the way to the top, players will have more tools to tell their Sims’ stories the way they want to including the ability to customize stages, create Sims with all-new clothing options, traits, skills and lifetime wishes and interact with objects like the new pool table, karaoke machine and mechanical bull. New connected features allow players the opportunity to share their big moments and connect with friends and fans of The Sims like never before. Using the all-new optional SimPort feature, players can send their Sim on tour to perform in their friend’s world. Along the way, players can earn achievements for accomplishing special challenges that will be rewarded with new badges and that can be viewed and shared on the new in-game player profile and wall.

In addition to the Katy Perry themed Collector’s Edition, a Limited Edition version of The Sims 3 Showtime is also available for pre-order** while supplies last. When pre-ordered, these products feature the Ultimate Stage bonus venue. Players can place this fully customizable venue in their world and will be able to use it as an additional stage for their Sims to perform on, complete with in-game props, backgrounds, lights and special effects.

For more information, please visit http://thesims.com/katyperry or http://thesims.com/showtime, like the game on Facebook and follow us on Twitter®. For more information on The Sims 3, please visit http://www.thesims3.com/.

*Requires The Sims 3 for PC/Mac to play.
**While supplies last. Conditions and restrictions apply. See http://store.origin.com/store/ea/en_US/pd/productID.241940500?sourceid=ea5068 for details.
***In North America and Europe according to NPD data, Chart-track, Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal estimate.

Source: Ricon Del Simmer

More info on The Sims 3 Illuminated Mouse

Just the other day I was thinking, “When is MadCatz going to release their Sims 3 peripherals” and was surprised to see that The Black Scorpion has posted about the mood-changing Sims 3 mouse. Reader pcd1love2u was kind enough to send me an email to the official product site with a ton of details on how the mouse works. We also have a US Amazon page, so glad as for the most part, we usually get shafted with actual Sims merchandise.

The Sims™ 3 Illuminated Mouse™

http://farm8.staticflickr.com/7015/6623873109_f780e50106_o.jpgYour dedication to your Sim knows no bounds; you’ve spent countless hours building the perfect home, creating (and breaking!) relationships with your Sim’s neighbors, and working hard to achieve their Lifetime Wish. You might not think your bond could get any stronger, but what if there was something that could bring that connection out into the real world, right onto your desk?

Introducing Mad Catz’ officially licensed The Sims Illuminated Mouse. Featuring an elegant, curved shape that fits comfortably in your hand, this stylish peripheral contains something that embodies the connection you have with your Sim: the very same Plumbob shape that hovers above them in the game.

Product Features:

  • Officially Licensed for The Sims 3
  • Plumbob-Shaped Backlighting
  • USB 2.0 Connectivity
  • Optical Sensor
  • Scroll Wheel
  • Left and Right Mouse Buttons

System Requirements:

  • Connectivity: USB 2.0
  • Windows 7
  • Windows Vista
  • Windows XP

Changes Color to Match the Mood of Your Sim*

http://farm8.staticflickr.com/7170/6623873071_bdf662577a_o.gifThe backlit Plumbob intuitively reacts to how your Sim is feeling while you’re playing The Sims 3 or any of the game’s expansion/stuff packs. When your Sim is living the good life, the Plumbob will illuminate green. You’ll see a yellow Plumbob when your Sim is beginning to need some of your attention, and if you see the Plumbob turn red, it’s time to get into the game and do something about it.

Check Your Sim’s Status at a Glance

When the game’s Free Will setting is active and your Sim is living their life without your input, constantly checking in on them can become a chore. Problem solved with the Illuminated Mouse – - a quick glimpse of the colorful Plumbob will instantly tell you if you need to step in and come to your Sim’s rescue.

*Color matching feature only works with The Sims 3 (game, expansion and stuff packs). Plumbob slowly alternates between 3 colors for all other games and uses.

Simple Installation

Just plug the mouse into one of your PC’s USB 2.0 ports and run the quick driver installation. Once connected, the Plumbob will illuminate a comforting green glow – - the color of a satisfied Sim. When not playing the game or one of its expansion packs, the mouse makes an attractive addition to your gaming setup as the Plumbob slowly cycles through all 3 of its vivid colors.